Developing the brand, strategy and new website for a leading interior design business.
Overview
Challenge
Amanda's real challenge was how to bring together the different strands of her business and communicate what she does, and offers, with her target audience.
A new website was a pre-requisite, but before that, Amanda wanted to really define the business, its identity and how that could be marketed effectively.
Solution
In order to really understand the business and develop the brand and its identity, I worked with Amanda on a brand discovery phase. After a series of interviews, research sessions and more, I was able to clearly identify the four strands to the business and how to position them as one.
This resulted in refined language to articulate the sense of what Amanda offers, which is then supported by more key messaging and a bepoke website design to convey that authentically.
Immerse yourself in an eclectic world of interior design, home décor and unique gifts, while treating yourself at our renowned Hanley's Lifestyle Delicatessen.
Language, tone of voice, visual identity, brand strategy and marketing support have featured in transforming the look and feel of Amanda's business.
Results
Within the first hour of launching the new website, Amanda phoned me to tell me they'd just received a request for an appointment to review a whole house interior design project.
The prospective client had been on the website, really liked what they saw and phoned to make the appointment. This was incredibly exciting for Amanda and it confirmed all the thought and work into user journeys and how to make the brand resonate with the right audience was definitely off to a great start.
Project highlights
- Internal Brand DNA Documentation
- New logo
- New website
- Visual identity, key messaging, language and tone of voice
- Brand strategy
- Marketing support
It was, and continues to be, a real pleasure working with Amanda and her family on their inspirational business.
Testimonial
May we say a huge, thank you for all of your amazing help with our website, we are so impressed with the outcome. You have been absolutely fantastic throughout the process and a delight to work with, and we have no hesitation in highly recommending you. Please feel free to give my mobile number/information to any prospective clients who perhaps wish to have further insight as to how you work. We are so glad that we found you and shall very much look forward to working with you long-term. You definitely understood our brand identity and our vision. Thank you thank you thank you.
Amanda Hanley
Managing Director
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Amanda Hanley
